Beauty & Luxury

CRM designed for modern beauty brands

From sampling programmes and loyalty ecosystems to AI-powered personalisation and customer intelligence, CPR Vision helps beauty brands create experiences that drive engagement, retention and lifetime value.

The Beauty Experience Path

A flowing journey, from discovery to advocacy

1
Discovery
2
Sampling
3
Purchase
4
Replenishment
5
Loyalty
6
Advocacy
Sampling Intelligence

Turn sampling into customer growth

Connect sampling programmes directly to CRM, customer journeys and loyalty experiences, to understand conversion and maximise return on every sample distributed.

Sampling Tracker
4,820
Samples distributed
32%
Sample-to-purchase
Conversion to first purchase32%
Converted to loyalty member21%
Return on sampling
$186K attributed revenue · $38 return per sample distributed.
Beauty Loyalty

Reward relationships, not transactions

Create loyalty programmes that recognise engagement, preferences and long-term customer value, not just spend.

Platinum Member
Amélie Chen
Points
2,140
Member since
2019
Tier reward
Private launch
Beauty RewardsCPR Vision
Progress to Diamond tier2,140 / 3,000
AI Personalisation

Personalised beauty experiences at scale

Use AI to recommend products, create customer segments and deliver relevant experiences across every stage of the customer lifecycle.

AI Beauty Concierge · prompt

"Recommend the next skincare product for members who purchased serum 45 days ago."

AI Product Recommendation Engine
Recommend the next product for serum buyers (45 days ago)
AI Beauty Concierge
For 1,280 members, recommend:
  • Firming moisturiser · 92% affinity
  • Eye serum · replenishment due
Predicted uplift +14%.
Ask the Beauty Concierge…
Built for Beauty

Conceptual interfaces for beauty teams

Beauty Customer Profile

Preferences, history, tier and AI recommendations in one view.

Product Affinity Dashboard

See which products resonate with each customer segment.

Sampling Tracker

Track every sample from request to conversion.

Loyalty Member Card

Premium digital membership with tier progression.

AI Recommendation Engine

Next-best-product suggestions across the lifecycle.

Customer Journey Builder

Design lifecycle journeys from sample to advocacy.

Build more meaningful customer relationships

See how CRM, loyalty and AI personalisation come together for beauty brands.